Commissioner Kenneth Hodder, National Commander, The Salvation Army: September 15, 2020

AS MORE PEOPLE FACE HARDSHIP THIS HOLIDAY SEASON, THE NEED TO SERVE THOSE MOST VULNERABLE IS GREATER THAN EVER

Announcement from The Salvation Army Coming on September 14

 

Commissioner Kenneth Hodder

National Commander, The Salvation Army

 

This year, millions of Americans have been impacted by COVID-19 and are experiencing unprecedented need. As we look ahead to the holiday season, the need will only continue to grow, as will the need for financial support. The ability for The Salvation Army to raise vital funds to serve those in need is at risk this year. Due to the impact of COVID-19, many places across the country where 25,000 red kettles are typically hosted are no longer open, causing significant disruptions to normal fundraising seen during the holidays.

 

For the first time in its history, The Salvation Army will be making an announcement about their 130-year-old Red Kettle Campaign. On September 15, Commissioner Kenneth Hodder, National Commander for The Salvation Army, will announce what The Salvation Army is doing to combat the increased needs this year, including a change to the iconic 130-year-old Red Kettle fundraising campaign.

 

 

DID YOU KNOW?

●        Based on the increased service The Salvation Army USA has already provided this year due to COVID-19, they could serve up to 155% more people this year with Christmas assistance.

●        The current pandemic overlaps with many existing epidemics – including homelessness. In response, over 100 million meals and 1.5 million nights of emergency shelter have been provided on top of their existing services this year.

●        Services are evolving in response to COVID-19 to meet the unique needs of each community including drive-through food pickups, community-based food delivery through canteens, and meals.

●        With 32% of Americans owing money for rent or mortgage payments, a substantial increase in requests for emergency financial help such as rent/mortgage, utility, and food assistance is anticipated.

●        Last year’s Red Kettles raised $126 million. If that amount is reduced by 50% as The Salvation Army isexpecting, they won’t be able to provide needed services to the most vulnerable.

 

 

For more information, please visit:  rescuechristmas.org

 

 

 

MORE ABOUT KENNETH HODDER:

Commissioner Kenneth G. Hodder is the National Commander of The Salvation Army, the largest social services organization in the United States, with 7,600 centers of operation that serve 23 million people each year. Before becoming the National Commander in July, Hodder served as the Territorial Commander of the Western Territory in the United States, where he worked diligently to address the growing homelessness crisis. Commissioner Hodder graduated from Harvard College and Harvard Law School, and practiced corporate real estate law in Los Angeles before responding to God’s call to service with The Salvation Army in 1986.

 

 

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