Breathless

BreathlessTitleArt

At Musicians On Call, we bring live and recorded music to the bedsides of patients in healthcare facilities. Since 1999, we’ve delivered the healing power of music to half a million patients, families and caregivers across the country. By delivering live, in-room performances to patients undergoing treatment or unable to leave their beds, we add a dose of joy to life in a healthcare facility.

Musicians on CallWe have over 500 volunteers across the country who are brightening the days of patients. Each has a special reason for why they dedicate their time and talent, but one with a huge impact is Joe Nichols. Award-winning country music artist Joe Nichols has gained widespread recognition for his chart-topping music and has been a great supporter of Musicians On Call, playing at the bedsides of Veterans at the Baltimore VA.

Joe has joined us in delivering the healing power of music and to thank him for his support, we’re joining him to support a cause close to his heart. Joe’s father, Michael, passed away at the young age of 46 from idiopathic pulmonary fibrosis (IPF). Joe is spreading awareness for the fatal lung disease that sadly took his dad’s life, after numerous misdiagnoses and years of suffering with disruptive symptoms. IPF is a progressive and deadly lung disease that, although considered “rare,” is four times more common than Lou Gehrig’s disease.1 In fact, it affects up to 132,000 Americans,2 and approximately 40,000 people die from the disease each year, as many as breast cancer.1 What’s worse, most people with IPF take years to get diagnosed because the telltale symptoms – breathlessness from mild physical activity and a dry, persistent cough, – are often confused with more common illnesses like COPD or asthma.3 And, while many die from IPF within three to five years,4,5 early diagnosis and treatment are critical.

We are joining Joe in honoring his dad – and in hopes that other families will get answers sooner – to raise awareness of IPF through Breathless™: A Behind-the-Scenes Look at IPF. The campaign urges people who may have symptoms of IPF to take action to get diagnosed early so they can seek help earlier.

The enclosed PSAs, which are available in :60 :30 and :15 lengths, share Joe’s story in the hope that raising awareness of this disease will encourage someone suffering from IPF to take the initiative to see their doctor today to receive earlier diagnosis and treatment.

If you have any questions or would like additional information, please contact Vicki Stoiber, 212-678-6788 x11. If you’re interested in learning more about bringing Musicians On Call’s programs to your city, contact us at media@musiciansoncall.org.

Thank you for your consideration.

Best regards,

Pete Griffin Sig
Pete Griffin
President, Musicians On Call

References

1 Coalition for IPF. Facts About Idiopathic Pulmonary Fibrosis. In: www.coalitionforpf.org [Internet]. 2015 – [cited 2015 December 17]. Available from http://www.coalitionforpf.org/facts-about-idiopathic-pulmonary-fibrosis/

2 Raghu, G. Incidence and Prevalence of Idiopathic Pulmonary Fibrosis. American Journal of Respiratory and Critical Care Medicine, Vol. 174, No. 7 (2006), pp. 810-816. doi: 10.1164/rccm.200602-163OC

3 Raghu G, Collard H, et al. An Official ATS/ERS/JRS/ALAT Statement: Idiopathic Pulmonary Fibrosis: Evidence-based Guidelines for Diagnosis and Management. Am J Respir Crit Care. 2011;183:788–824.

4 Ley, B. et al. Clinical Course and Prediction of Survival in Idiopathic Pulmonary Fibrosis. Concise Clinical Review. 2011;183:431-440.

5 Bjoraker, J. et al. Prognostic Significance of Histopathologic Subsets in Idiopathic Pulmonary Fibrosis. Am J Respir Crit Care. 1998;157:199-203.

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