Andrea Samber: November 15, 2017

Blue Jeans Going Green

November 15th is America Recycles Day


Andrea Samber

Co-Director of Strategic Alliances – Cotton Incorporated

America Recycles Day, a Keep America Beautiful national initiative, is the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States. Each year, leading into Nov. 15th, thousands of communities across the country participate by promoting environmental citizenship and taking action to increase and improve recycling in America.

By recycling worn denim into insulation, the Cotton Incorporated Blue Jeans Go GreenTM program keeps textile waste out of landfills and helps with building efforts in communities around the country.

The program is a call-to-action to recycle denim and give it “new life” by converting it to insulation. Since the program began in 2006, the program has diverted over 600 tons of denim from landfills and emphasized the environmental stewardship of the U.S. cotton industry at large.

Andrea Samber is available on Wednesday, November 15th to provide insight on how Americans can get involved with helping our communities.

Did you know?

  • 75% of global consumers and 65% of U.S. consumer say they recycle clothing or textiles. (2017 Global Environment Research)
  • 38% of global consumers and 59% of U.S. consumers say they donate unwanted clothing to charity. (2015 Global Laundering Study)
  • 81% of U.S. consumers say cotton is their preferred fiber to wear. (2017 Lifestyle Monitor™ Survey)
  • Nearly 9 out of 10 US. consumers (89%) say cotton is safe for the environment, consistent over time. Consumers do not find organic or recycled cotton any safer for the environment than cotton in general. Not quite half of consumers consider nylon (49%), polyester (47%), and rayon (46%) fibers to be safe for the environment. (2017 Global Environment Research)

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More About Andrea Samber

Andrea Samber is co-director of Consumer Marketing – Strategic Alliances at Cotton Incorporated. She is responsible for the development and execution of strategic marketing initiatives for Cotton Incorporated, with a specific focus on the company’s consumer sustainability initiative, the Blue Jeans Go Green™ denim recycling program.

Andrea has been at Cotton Incorporated since 2002. Andrea received a bachelor’s degree in early American history with a minor in journalism from Brandeis University in Waltham, MA. She also has a master’s degree in business from The George Washington University School of Business and Public Management.

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