Alison Bruce: May 31, 2016

Are You Weather-Ready?

21-stop tour is part of an attempt to break the standing Guinness World Record for the “largest paintbrush mosaic

Alison-Bruce

 

Alison Bruce

Senior Brand and Channel Manager, OLYMPIC, PPG Industries

 

Kicking off in Indianapolis on May 6, the Olympic MAXIMUM® WEATHER-READY™ stain truck tour will make its way across the Midwest, inviting residents to participate in a number of weather-themed wood staining scenarios. The 21-stop tour is part of an attempt to break the standing Guinness World Record for the “largest paintbrush mosaic,” while also providing Lowe’s shoppers and guests with unique, interactive demonstrations of Olympic Maximum stain, which provides a wider window of time to stain wood, even in adverse weather conditions. See below for the full tour schedule.

 

DIY-ers will experience a WEATHER-READY™ application demonstration which showcases the flexibility of Olympic Maximum stain. Now you can stain when you want to stain, not when the weather dictates. Following an interactive product demonstration, visitors will contribute their paint brush to a large mosaic attempt at setting the new Guinness World Record for the “largest paintbrush mosaic.”

 

The Olympic MAXIMUM® WEATHER-READY™ stain truck and trailer will showcase three alternative weather scenarios, including:

  • Rain-Ready: a stormy sky provides a backdrop for guests to don a rain slicker and participate in a hands-on demo of damp wood application.
  • Cold Weather: consumers will learn more from a brand ambassador about Olympic Maximum stain’s ability to be applied in temperatures as low as 35 degrees.
  • Warm Weather: the final activation features gigantic, oversized stained Adirondack chairs which provide a viewing area to watch as guests contribute the paint brush they used as part of their stain demo to an attempt at a Guinness World Record-breaking mosaic.

 

Fun Facts

  • Wooster Brush Co. provided more than 33,000 paint brushes to make up the paint brush mural in an attempt to break the standing Guinness World Record.
  • More than 150 gallons of Olympic Maximum stain will be used to recreate the oversized paint brush mosaic featuring a picturesque scene including a sunset and Adirondack chairs.
  • Over the course of five weeks, the Olympic MAXIMUM® WEATHER-READY™ stain truck and trailer will travel more than 1,500 miles.
  • Once complete, the paint brush mosaic created for the Guinness World Record attempt will measure more than 85 ft.2.

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