Teri Llach: Unique Gift Cards For The Holiday

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Want to Give a Unique Gift This Holiday?

Teri LLach

Chief Marketing Officer of Blackhawk Network

Gift Cards redeemable for Shares of U.S. Stock are a New and Innovative Option

As we approach the holidays, folks are looking for meaningful, new and unique gifts.  One innovative idea that goes beyond the traditional toy is a gift card that can be redeemed for shares of U.S. stock, which is now available at select U.S. retailers.  Investing in the stock market can be confusing and intimidating, and “Gift Cards for Stock” are an easier way for people of all ages to get involved.

 

According to the National Retail Federation’s 2015 Holiday Consumer Spending Survey, gift cards have been the most requested gift for nine years running. Now, shoppers have the opportunity to buy a prepaid gift card that the recipient can redeem online to open and fund a brokerage account for U.S. stock. A Gift Card for Stock is a great gift to teach someone about investing or help them dip their toe in the market for the first time.

 

In a recent poll* commissioned by Blackhawk Network, only 28 percent of respondents owned shares of U.S. stock primarily because they didn’t know how to buy it. The poll also found that 73 percent of millennials, between ages 18 to 34, do not own stock. They attribute the barriers to their participation in the stock market primarily to lack of knowledge about how to buy stock and limited investment budget. Despite these barriers, millennials are still interested in alternative ways to invest. Finally, Blackhawk’s poll found that 54 percent of millennials would be interested in purchasing stock if it were as easy as buying a gift card in a grocery store.

 

On Thursday, December 17th, Teri Llach is available to you and your listeners to talk about Blackhawk Network’s consumer research and preferences on gift cards, and how Gift Cards for Stock could revolutionize the way people access the stock market by providing these gift cards in retail and grocery locations. It can be as easy as buying a gallon of milk.

 

*About Blackhawk’s Stock Survey

Blackhawk’s Stock Survey is an Internet-based survey conducted by Ipsos on behalf of Blackhawk Network in September 2015. The sample size included 2013 American respondents.

 

 

More About Teri Llach:

Teri Llach is Chief Marketing Officer and co-founder of Blackhawk Network with more than 25 years of brand management and general management expertise. In her role at Blackhawk, Llach leads corporate marketing and brand communication efforts for the company. Her responsibilities span public relations, advertising, promotions, social media, business intelligence, research and product marketing. Prior to joining Blackhawk Network, Llach was vice president of marketing for The Learning Company, an educational software company and held marketing positions in Intuit and the Clorox Company.

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