Rusty Robertson & Karen Taphorn: November 2, 2017

CVS HEALTH ENGAGES CONSUMERS IN FOURTH ANNUAL IN-STORE FUNDRAISING CAMPAIGN TO SUPPORT STAND UP TO CANCER GROUNDBREAKING RESEARCH 

Funds Raised Will Help Accelerate Innovative Cancer Research

 

 

 

RUSTY ROBERTSON

SU2C Co-Founder & member of the SU2C Council of Founders and Advisors (CFA)

 

 

 

 

 

 

KAREN TAPHORN

SU2C Survivor Ambassador

 

CVS Health recently launched the fourth consecutive in-store fundraising campaign at locations nationwide to benefit Stand Up To Cancer (SU2C) and its ongoing efforts to accelerate the pace of cancer research. More than $15 million for Stand Up To Cancer has been raised by CVS since 2014. These critical funds have helped SU2C to develop new effective treatments such as the immunotherapy CAR T therapy which was recently approved by FDA for treatment of a type of pediatric leukemia, known as acute lymphoblastic leukemia (ALL). This first success could lead to similar treatments for acute myeloid leukemia (AML) and other cancers. SU2C has supported developments of treatments that received an FDA “breakthrough therapy” designation for advanced breast cancer as well as an FDA approval for pancreatic cancer.

Customers can support cancer research by donating $1 or $3, or more, at the pinpad at their local CVS store. Funds raised October 29th through November 19th will support cancer research programs that get new therapies to patients quickly and save lives now.

When CVS customers capture a selfie and post on their Instagram and/or Twitter with the hashtag #ValueOfADollar and #Promotion, they’ll be entered into sweepstakes for a chance to win the Ultimate Hollywood Experience! One winner and guest will get a trip to Los Angeles to attend the World Premiere of Jumanji: Welcome to the Jungle, the upcoming action movie starring Dwayne Johnson, Jack Black, and Kevin Hart. Flights & hotel for two are included.

For more information please visit www.su2c.org 

 

 

MORE ABOUT RUSTY ROBERTSON:

Named as one of the Top 100 Marketers by Advertising Age magazine, and as one of the most entrepreneurial women in the United States, Rusty Robertson is a founding partner in RSA and the founder of RPR & Associates, which was featured in Success magazine as one of America’s Super 8 companies. Rusty is also a literary agent and award winning brand marketer, branding hundreds of major corporations and generating over $500 million for her clients and their companies. Rusty, along with her colleagues at RSA, spearheads the marketing, branding, and promotional initiatives for Stand Up To Cancer, as well as being a fundraiser and executive leader of the organization. She helped create the Margaret Thatcher Foundation and was instrumental in the launch of the Susan G. Komen Foundation with Nancy Brinker. Rusty lost her mother to lung cancer.

 

MORE ABOUT KAREN TAPHORN:

Karen Taphorn was first diagnosed with metastatic melanoma in 2011 and was treated with surgery.  One year later, the cancer returned and the lymph nodes down one side of her leg had to be removed.  Five months later, after scans, her cancer was found to have metastasized to her hip and there were 24 tumors in her lungs.  The standard chemotherapy options were limited and not very effective and the five-year survival rate for metastatic melanoma was about 10 to 15 percent.  Karen’s doctors, researchers in the Stand Up To Cancer – Cancer Research Institute Immunology Dream Team enrolled her in a clinical, a combination of the immunotherapy drugs Yervoy and Opdivo.  Two years after Karen completed treatment in this SU2C clinical trial, she continues to show “no evidence of disease.”

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