Stephen M. Rowley: November 8, 2017

HOW SMALL BUSINESSES CAN DRIVE UP THEIR HOLIDAY SALES

Small Business Saturday is November 25

 

 

STEPHEN M. ROWLEY

EXECUTIVE VICE PRESIDENT OF COX BUSINESS


November 25th is Small Business Saturday, which provides an opportunity for consumers to support small businesses in their communities. For many small businesses, that day sets the tone for their holiday season and has the potential to significantly impact their annual revenues.

According to a recent survey commissioned by Cox Business, when selecting the top three reasons for supporting small and medium-sized businesses, more than two-thirds of consumers selected “local support” with convenience garnering 63 percent..  Customer service plays a key role in shopping small, with 50 percent of consumers selecting greater customer service as the reason they prefer smaller retailers.

Steve Rowley, EVP of Cox Business can give your listeners expert tips for their small business including:

  • How to make (holiday) marketing personal
  • Ways to get your staff on board
  • Why it is important to partner with other businesses
  • Showing thankfulness to customers for their support
  • How to turn the success of Small Business Saturday into future successes

He’ll also discuss how Small Business Saturday is quickly becoming a holiday tradition of its own. By planning, making the event memorable, wowing your customers, and providing good times all around, your business will be sure to reap the benefits.

MORE ABOUT STEPHEN M. ROWLEY:

Stephen M. Rowley serves as Executive Vice President of Cox Business. He oversees the strategic direction of the fastest growing business unit of Cox Communications, including all marketing, operations, sales, product development and partnership initiatives.  Prior to leading Cox Business he was the Vice President of sales and field operations for Cox Business’ western U.S. markets where he served as the chief liaison between corporate headquarters and the western markets with oversight on local strategic planning, sales performance, marketing, back office, customer installations and capital investment.

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