Katherine Bruce: October 10, 2018

HOLIDAY SPENDING HABITS REVEALED

COTTON INCORPORATED SHARES RESULTS FROM ONGOING LIFESTYLE MONITOR SURVEY AND OFFERS INSIGHT ON COSUMERS SPENDING HABITS AROUND THE HOLIDAYS 

Katherine Bruce, Manager

Market Insights in the Corporate Strategy and Program Metrics Department of Cotton Incorporated

 

It’s no surprise that the holiday season is retailers’ most lucrative time. Holiday shoppers are constantly scouring brick and mortar stores, major retailers, and e-commerce sites to find the best deals possible. But what are our purchases revealing about our shopping habits and patterns? For more than 20 years, Cotton Incorporated’s Lifestyle Monitor™ survey has monitored consumer behavior and preferences to analyze the what, why, and how surrounding our shopping methods.

In this interview, Katherine Bruce is available to talk more about holiday shopping and how consumers plan to spend this holiday season. From Black Friday and Cyber Monday, to the rush right before Christmas, she’d decode how consumers react to sales. She’ll also talk about how things like layaway, ship to store options, and social media opportunities can save us money.

For more information please visit lifestylemonitor.cottoninc.com.

More About Kathryn Bruce:

Katherine Bruce serves as the Manager, Market Insights in the Corporate Strategy and Program Metrics Department of Cotton Incorporated. In her role, Katherine creates actionable insights from U.S. and international consumer and retail research, such as Cotton Incorporated’s Lifestyle Monitor™ survey, Cotton Incorporated & CCI’s Global Lifestyle Monitor™ survey. Katherine has extensive experience designing, conducting, analyzing, and distilling market research into insightful presentations and written reports.  Katherine joined Cotton Incorporated in 2017. She holds a Ph.D. and M.A. in Sociology from the University of North Carolina at Chapel Hill, and a B.A. in Sociology from Willamette University.

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