Karl Brauer: November 26, 2019

HOW HIGH TECH IS YOUR CAR? LEARN HOW THE AUTO INDUSTRY IS TAKING YOUR VEHICLE’S TECHNOLOGY TO THE NEXT LEVEL

THE LATEST TECH TREND IN AUTOMOTIVE IS SHARING THE “KEY” WITH OUR SMARTPHONES

 

 

Karl Brauer

Kelley Blue Book

 

 

In-vehicle technology has significantly increased in importance to vehicle shoppers over the last four years. In fact, vehicle tech now ranks ahead of exterior styling when it comes to deciding which car to buy. New car buyers would do well to spend less time looking under the hood and more time examining all the technology in today’s new models. Of course, the engine still matters, but more important is how the driver and passengers interact with today’s increasingly sophisticated automobiles.

 

It’s no exaggeration to say the smartphone has changed everything, including how we engage with our cars. Most carmakers offer some sort of connected smartphone app, and what may appeal to one consumer might hold little value to the next, depending on their needs. The latest innovation in car technology now allows consumers to use tracking software in the event of a stolen car and even provide 360-degree camera angles. Karl Brauer of Kelly Blue Book is available to discuss the latest innovations in automotive technology and why you should consider adding them to your next car wish list.

 

For more information, visit

 https://www.hyundainews.com/en-us/releases/2754

 

MORE ABOUT KARL BRAUER:

Karl Brauer serves as executive publisher for Cox Automotive, overseeing content strategy at Autotrader and Kelley Blue Book. In this role, Karl develops and guides the execution of editorial content to strengthen Autotrader and Kelley Blue Book as the market leaders for new- and used-car buying, selling and research. Working with many departments across Cox Automotive, Autotrader and Kelley Blue Book’s parent company, Brauer coordinates the development of industry-leading content to serve consumers in their online research to find the right car at the right price, while also developing and sharing powerful insights with the industry on developing trends and breaking news.

 

In addition to his role as executive publisher, Karl serves as an automotive industry analyst with media and regularly contributes to Forbes.com, CNBC.com and other publications. Previously, he served as director of automotive industry insights for Kelley Blue Book. Prior to his tenure with Autotrader and Kelley Blue Book, Brauer was the editor in chief and chief executive officer of Total Car Score, a new-car research site. As a veteran industry analyst, Brauer has been interviewed by, or appeared on, The New York Times, CNN, CNBC, The Wall Street Journal, The Los Angeles Times, The Washington Post, The Chicago Tribune, National Public Radio, Bloomberg News, Associated Press, Reuters, The Today Show, The CBS Early Show, ABC World News, Fox News, Fox Business and more.

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