Emily Dalton Smith: June 28, 2017

HOW TO RUN A SUCCESSFUL PERSONAL FUNDRAISER ON FACEBOOK 

TIPS AND TRICKS TO RAISE MONEY FOR CAUSES IMPORTANT TO YOU

 

 

Emily Dalton Smith

Strategic Partnerships for Social Good—Facebook

People raise hundreds of millions of dollars every year to help someone, or something that means a lot to them. In fact, over one-in-five Americans (22%) have contributed to a personal fundraiser online. Personal fundraisers are held for all kinds of reasons – to support a person in need, a sick pet, community improvements and education needs. And this type of fundraising effort has been gaining in popularity in recent years because social media makes it easier than ever before.

But what’s the best way to go about raising money for a cause that’s near and dear to your heart?  Where do you turn? How do you get started? Here to tell us all about it is the head of Facebook’s social good partnerships, Emily Dalton Smith.

Some of Emily’s tips for running a successful online fundraiser include:

  • Invite your friends: On average, top fundraisers invite at least 350 people to their fundraiser.
  • Encourage sharing: People who don’t know you directly are more likely to donate if their friends have also donated. One recent fundraiser that was shared over 9,000 times raised over $1 million
  • Engage with your supporters: Share updates to your fundraiser several times a week and thank your donors! Your supporters are more likely to participate and share your fundraiser when you keep them engaged. The most successful creators post at least twice per week.

  

For more information please visit: facebook.com/fundraisers

 

MORE ABOUT EMILY DALTON SMITH:

Emily Dalton Smith leads Social Good Partnerships at Facebook where, for the past two years, she has played a key role in working with nonprofit and brand partners to help them raise money via Facebook for the causes they care about. She joined Facebook from the Bill & Melinda Gates Foundation where she managed the foundation’s investments in personalized learning technologies for K-12 students. Emily worked previously in public higher education and is an advisory board member of the Adult Literacy X Prize. She also previously served as a New Schools Seed Fund board member and member of the Sunnylands Math Strategy Group.  Previous speaking engagements include the Facebook Leadership Communications Summit and the GSV Education + Technology Summit. Emily served as the spokesperson for the Facebook and the Bill and Melinda Gates Foundation Hack-Ed Tech for Good and she has co-authored articles for the Gates Foundation about children’s literacy.

 

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